The pride of Nova Scotia. The shame of a Toronto actor.
I was apparently one of the few people left in Canada who thought the Scottish Alexander Keith's zealot commercials were funny. Not anymore.
Throw. Away. The. Key.
Having said that, the sins of the actor should not be visited upon the beer. Labatt's response has been exemplary.
Some Canadian ad agency is going to make a fortune designing an entirely new marketing campaign from scratch.