Saying "nobody pays attention to me" doesn't win you any friends in primary school, and it certainly doesn't win you any friends in international politics.
Canada is not getting enough recognition or appreciation for the work it is doing in Afghanistan, something Peter MacKay says he hopes to remedy.
As the new Foreign Affairs Minister leaves on his first trip overseas, he plans to push for kudos from Britain, NATO and European Union allies, some of whom have soldiers operating under Canadian command in Afghanistan.
"Our role ... is one that we should be very, very proud of and I know that it's sometimes appreciated, but it's not often expressed in a way that Canadians here at home and in the larger global community recognize just how significant that contribution has been," he said in an interview with CanWest News Service this week.
"I hope to reiterate this during my time in England that Canada's role be recognized and that there be value expressed ... for the increased role that we are playing."
Are we actively cultivating a 'high maintenance' reputation here?